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Dirk Eschenbacher 執(zhí)行創(chuàng)意總監(jiān) 奧美顧客關(guān)系行銷 , 北京

2001年Dirk加入奧美互動(dòng)北京公司擔(dān)任創(chuàng)意總監(jiān)。期間他負(fù)責(zé)的在線、離線、綜合的廣告設(shè)計(jì)取得大獎(jiǎng),客戶有:摩托羅拉,IBM,奧迪,Cisco,諾基亞,聯(lián)合利華,中國移動(dòng),伊利牛奶和英國使館。
他在北京奧美的創(chuàng)意小組在亞洲獲得了最高級(jí)別的獎(jiǎng)項(xiàng),贏得了2003 年DM 亞洲獎(jiǎng)的“Best of Show”,香港4A和Times亞太獎(jiǎng)的金獎(jiǎng)及銀獎(jiǎng),DMA ECHO的銀獎(jiǎng)和在中國大陸在嘎納廣告年會(huì)的第一枚銀獎(jiǎng)
2004 年,Dirk又擔(dān)任了地區(qū)互動(dòng)創(chuàng)意總監(jiān),為奧美互動(dòng)亞太地區(qū)12個(gè)分部提供創(chuàng)意指導(dǎo)。
Dirk的設(shè)計(jì)、廣告、市場經(jīng)驗(yàn)都很豐富。在加入奧美之前,他在泰國和德國的幾家廣告公司,dot.com公司及一家時(shí)尚運(yùn)動(dòng)裝公司工作過。
Dirk joined OgilvyOne/OgilvyInteractive Beijing in 2001 as creative director. In this role he has developed award-winning online, offline and integrated campaigns for clients such as Motorola, IBM, Audi, Cisco, Nokia, Unilever , China Mobile , Yili Milk and the UK Embassy.
His creative team at Ogilvy Beijing is amongst the highest awarded in Asia, winning a “Best of Show” at the 2003 DM Asia Awards, Gold and Silver at the Hong Kong 4As and Times Asia Pacific Award shows, a Silver DMA ECHO and the first ever Silver Lion at the Cannes Advertising Festival for work done in Mainland China.
In 2004, Dirk took on the additional role of regional interactive creative director, providing the creative lead for OgilvyInteractive's 12 offices across the Asia-Pacific region.
Dirk has a strong background in design, advertising and marketing. Before his life in Ogilvy, he worked in Thailand and Germany for several advertising agencies, dot.com companies and a sportswear fashion label. 更多請(qǐng)見:2006 ONE SHOW青年創(chuàng)意營專題
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